I was told the other day “How come this dull website ranks better than my site? … Has it been optimised?”
Follow the 3 steps below. If you get 3 yes, then the website integrates SEO techniques.
1. Look at the top left corner of your browser. If you see keywords or relevant sentences-> SEO here
(E.g. Website | Buy shoes online)
2. Look at the navigation bar. If you see keywords-> SEO here
(E.g. website.com/shoes/sandals)
3. Put your mouse on an image, if a little rectangle with keywords appears-> SEO here
(E.g. Summer sandals – come in white and red)

Of course the full SEO list is way longer, but these 3 steps are a good start
Tags: alt tag, title tags, url rewriting
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