Google Translate is an online automatic translation service. You can add a translation feature on your website using Google translate so that visitors from various countries will be able to access your content.

Avantages
- Google translate is free and available in several languages.
- Google translate is easy to install, you won’t have to modify you page design or website structure.
Disadvantages
- The translation is not very accurate and sometimes does not make sense at all. Furthermore, Google translate does not integrate the cultural dimension; whether you target Belgium, France or Quebec; Google translate will provide only one translation.
- Visitors will access your default version website (e.g. English) and will have to click on the Google translate button to access the translated content. Being redirected to a non-translated website, in a foreign language (and sometimes different alphabet) can really discourage people. Furthermore, the button has to be very visible to be used.
- Google Translate won’t impact your SEO. Just because you provide translated content in foreign languages using Google translate, it does not mean that your website will perform better in these foreign search engines.
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